#1 Modernize Your Collection System With Online Donation
We can’t repeat it enough: adaptation is key! Online payment is a habit that has firm roots in our daily lives. Online payments have long been applied to everyday purchases, but online payments have also been involved in fundraising for several years. The benefits of online donations are obvious: you no longer need to send checks and letters to sign: donations can be made a few on your computer or mobile. It’s done in seconds. Democratized on most platforms now, 3D Secure reassures you about payment security. The best thing about this is that it makes managing your donations much easier with online payments to the association. The treasurer will definitely appreciate it!
#2 Update Your Website’s Homepage
Your association’s website is a real asset to your communication. On this site you share all information about your association, its members, its activities, etc. When you are asking for donations, it is essential to state this on the website. From your homepage, let you know that your donation campaign is open! It sounds obvious, but don’t forget to make it accessible from the top of you. Your request for donation should be on the “waterline” of your website, that is, visible to visitors to access without having to go down the page. Potential sponsors visiting your website will easily find a link to the donation form on your website. For this, nothing could be simpler than inserting a button on the page. Website buttons should have bright colors and can have eye-catching effects. This is called a call to action. Of course, link it to your online fundraising.
#3 Relaunch Your Former Donors
If you have collected donations, keep a careful list of previous donors! Create and create this list: Rewrite to donors to increase donations to the association. These generous people, in addition to the possibility of rehiring them, your previous donors will certainly be pleased to hear from your association and its development. Don’t hesitate to show it. The impact of their donations. For this, there are many possibilities: a room detailing the distribution of funding sources for your association, a “concrete” equivalent of donations. For example, a donation of 100 euros is 12 hot meals. Of course, no one is better than you to find the most meaningful way to explain the impact of a donation.
#4 Relay information on social networks
According to the Non Profit Tech for Good report, 25% of donors say that social networks are the communication tool that inspires them to donate the most.
So, when you need communication, you don’t say anything by saying that social networks are your precious ally. Campaign. The best ideas are yours! Don’t hesitate to organize small meetings (remotely at the present time) with your team to imagine creative and original ideas that will make a hit. Be careful not to lose it. Not all social networks can be related to communication goals.
#5 Highlight The Impact Of Donations Received On Projects, Beneficiaries And The Association
One of the reasons for the donations coming in December is the perceived disparity between the situation where donors find themselves on the same side, and that those who can benefit from donations are found on the other side. The situation can be a happy communication. Note, this issue can be weak: it is obviously not a matter of making people cry in the living room, or “falling on patients” — it can be a disgrace to your beneficiaries. One of them may simply be a reflection of the success of donations made over the past year and the announcement of the goals for the year. It will only suffice to send a message encouraging people to contribute to this goal.
#6 Highlight The Tax Benefits Of Donating To Your Association
In addition to the natural inclination to solidarity, this tax advantage can be a lever to encourage them to take action.
Of course, your association must meet certain criteria in order to be able to issue tax receipts allowing donors to challenge part of their donation. You can check out our article to find out if your association is in the public interest and thus entitled to issue tax receipts.
Note that your association’s tax receipts must meet a number of regulations. So when you’re giving, don’t forget to explain to your donors how they should do it in order to challenge their donation.
The deadline of December 31, the end of the calendar year, marks the end of the fiscal year. All donations made before December 31 will be deductible over the following year, those made from January 1 will be deductible the following year.
This can, of course, be an additional argument for expressing his generosity in December. In any case, nothing prevents you from reminding your potential donors.
#7 Propose Different Donation Formulas
Not everyone wants/can necessarily give 100 euros or every month.
To encourage your donors, flexibility is the order of the day!
Thus, do not hesitate to propose different amounts, but also a free amount, which the donor can choose at his convenience.
Also give donors the opportunity to renew their donation. In particular, you can offer one-time donations or recurring donations, annually or monthly.
In the long run, it is better to collect small recurring amounts than a large one-time donation.
#8 Send A Thank You Email After Fundraising
When it comes to donations, at least “Thank you” is as important as “Please”. Gratitude is an integral part of the donor’s journey. When the donation has been accepted, express your gratitude and email your donor to thank him for his generosity. If you have many donors, you obviously don’t have to you send a personalized email to each of them! For example, you can easily automate email campaigns to thank them. You may be able to email hide other incentives to boost your donations at the end of the year. A simple example: you can encourage your donor to pass on the link to your campaign to donate to your cause-sensitive contacts or share it on social networks. This is how vitality is born. Your thank-you email is also an opportunity to engage with your donors in the long run. For example, invite them to sign up for your newsletter to keep up to date with your projects. You can also register your donors in your CRM. This way, identifying them and contacting them again for your next fundraiser will be a breeze! Finally, if you don’t have many donors but are a great help to your society, check out our article to find out how to keep your major donors.